Complete functionality matrix
Everything BJJ Track does, in one map.
A public product map for the real BJJ academy jobs: leads, trials, members, billing, proration, plans, waivers, classes, communications, games, surveys, suggestions, AI, reports, exports, and settings.
Comms, members, belts, billing, kiosk, website, AI — one platform, not twelve tools. Walk it in the live demo.
17
feature areas
Each area points to a real workflow page or demo path.
7
matrix groups
Core academy jobs are grouped so owners can scan fast.
Real UI
product proof
Visitors can see actual product surfaces before asking for a call.
Acquire
ads, forms, calls, DMs
Convert
AI replies, trials, no-show recovery
Operate
members, billing, classes, kiosk, shop
Retain
alerts, games, surveys, reporting
Feature surfaces
The main product areas are still easy to scan.
Each area points to real app proof, not generic product promises.
Every channel, one profile
Phone, SMS, email, Instagram, WhatsApp, your website forms + chat + Voice AI, and the member portal — one inbox, one deduped profile.
Every message from every channel resolves to a single Lead→Member record — belt, billing, attendance, and family attached. No duplicate contacts, no five tabs, no lost context.
- 8 channels in one inbox — including your website
- One deduped profile per person (by phone + email)
- Belt, billing, attendance + full history travel with the profile
- Reply, book a trial, and take payment from the thread
Paid traffic + ads attribution
Meta, Google, Instagram, landing pages, and lead forms feed the same person record.
Track which source created the lead, booked the trial, and became a paying member.
- Meta and Google attribution
- Landing pages and forms
- Instagram DMs in the flow
- Ad-to-member reporting
Instagram hub
Schedule posts, AI captions with vision, comment + DM auto-replies, trial booking inside the same lead pipeline.
The academy Instagram becomes a working sales channel — vision-aware captions, BJJ-aware hashtags, comment replies, DM qualification, and auto trial booking with full source attribution.
- Vision AI captions
- Comment + DM auto-replies
- Auto trial booking from DMs
- Cross-channel lead memory
Connect your AI (MCP Server)
Let your preferred AI assistant operate BJJ Track from plain-English requests.
Instead of learning every screen, owners can ask Claude, ChatGPT, Cursor, Zed, Claude Code, or an approved agent to find records, prepare work, and explain what needs attention through tenant-safe BJJ Track permissions.
- Ask in natural language
- Use your preferred AI
- Permission checks before action
- Audit trail for every request
AI replies + lead pipeline (CRM)
Every lead from every channel becomes a tracked conversation with an AI-drafted reply.
Source, status, score, owner, age, next step, message history, and trial conversion stay together.
- Lead pipeline by source and score
- AI replies in your gym voice
- Trial booking and no-show recovery
- Lead conversion reporting
Smart Voice — AI receptionist, flows, softphone, coach
One drag-and-drop canvas for every call your gym ever gets. The AI answers 24/7, books trials, forwards after-hours, records, transcribes, and a live coach whispers tips while staff are on the line.
The AI receptionist answers your phone, qualifies the caller, books the trial, and sends location + waiver. Outside hours it forwards to your cell or sends the call to voicemail with a transcript. Design every step on a visual canvas — no code. Every call recorded and transcribed; a live AI coach gives the front desk tips in real time.
- 24/7 AI answering + trial booking by phone
- Visual flow editor — inbound + outbound + after-hours forwarding
- Browser softphone in the omni-inbox · recording · Whisper transcripts
- Live AI Call Coach + post-call quality notes for staff training
AI follow-up + autopilot
Trial reminders, no-show recovery, first-class follow-up, and re-engagement run from one system.
The follow-up engine keeps the next step visible whether the lead came from a form, call, ad, DM, or walk-in.
- AI-drafted replies
- Trial reminder journeys
- No-show recovery
- Cold-lead reactivation
Gym Orchestrator — 30+ ready-made journeys
Trigger-based automations designed for BJJ academies. New-member onboarding, belt advancement, past-due recovery, win-back, broadcasts — 30+ templates ready to activate in one click.
When something happens at your gym — a member signs up, a card declines, a student misses two weeks, a belt is awarded — the matching journey runs. We ship 30+ templates across 16 categories, all written in BJJ-instructor voice. Edit any step on a visual canvas; no code, same backend as your members and your billing.
- 30+ templates designed for BJJ gyms
- One-click activation, visual canvas to edit
- Triggers: new member, belt earned, card declined, low attendance, after-hours call
- Branches, quiet hours, stop conditions, exclusivity groups
Two-Way SMS — Your Academy's Own Texting Line
Dedicated phone number, two-way conversations, AI auto-reply, A2P 10DLC carrier compliance handled for you.
Get a real US phone number for your gym so members can text you back. We handle the carrier registration (A2P 10DLC) for you — most academies are approved and sending in 5-7 days.
- Dedicated US local number per academy
- A2P 10DLC carrier compliance handled
- AI auto-reply after hours
- Inbound + outbound unlimited
Members, classes, belts + attendance
Run the daily academy: members, families, programs, schedules, attendance, belts, and notes.
The operational records connect to billing, communication, retention alerts, waivers, and reporting.
- Member and family records
- Programs and class calendar
- Attendance and check-in
- Belt progress
Plans, billing, proration + POS
Recurring memberships, quarterly plans, one-time charges, payment links, invoices, and transactions.
Plan changes can prorate now or wait until the next cycle, with billing settings and payment history visible.
- Monthly, quarterly, annual plans
- One-time and trial charges
- Plan changes and proration
- Invoices, POS, Stripe, transactions
Modern payments, built on Stripe
Connected Stripe accounts, fast payouts, fraud protection, and the choice to pass processing fees to members or absorb them.
Every academy gets the same payments stack: a connected Stripe account, 2-day payouts, Apple Pay and Google Pay, fraud scoring, and the option to flip a passthrough so members cover the processing fee on each charge. Locked off automatically in jurisdictions where surcharging is restricted.
- Stripe Connect — direct payouts to your bank
- Apple Pay, Google Pay, Link, ACH
- Pass fees to members or absorb yourself
- Fraud scoring + chargeback evidence builder
Kiosk, waivers + shop
Web check-in, walk-in registration, waiver signing, drop-ins, retail, and catalog/POS workflows.
Front-desk workflows and shop sales stay connected to the student record and product catalog instead of becoming another clipboard.
- Member check-in
- Guest and trial registration
- Signed waivers
- Kiosk shop and POS
Surveys, suggestions, games + retention
Collect feedback, spot risk, run challenges, and keep students engaged before they drift.
Retention work includes attendance drops, suggestions, surveys, referrals, games, alerts, and staff tasks.
- Surveys and feedback
- Suggestions from members
- Games and challenges
- Risk and retention alerts
Reports, exports + academy settings
See what is happening across leads, members, billing, communications, attendance, and staff work.
Owners need CSV exports, settings, permissions, provider configuration, and operational reporting in the same product.
- Analytics and reports
- CSV exports
- Staff roles and settings
- Provider and channel setup
Products, catalog + sales tools
Catalog items, retail, starter kits, enrollment fees, drop-ins, discounts, and payment options.
The product catalog supports real academy sales through the kiosk shop and front desk, not just subscription billing.
- Products and starter kits
- Enrollment fees
- Discounts and coupons
- Kiosk and retail sales
Website builder — wired to everything else
Your gym's site on a custom domain, with forms that land in your inbox, a trial widget that creates real members, and chat + Voice AI on every page.
Not a separate website product that needs Zapier — the same backend as your dashboard. Lead form fills land in the omni-inbox. The trial widget creates a real trial record. Events sell tickets through your Stripe account. GA4, Meta Pixel + CAPI, and Instagram feed wired by default.
- Drag-and-drop blocks built for BJJ gyms
- Forms, trial widget, events — same backend as your dashboard
- Chat bubble + tap-to-talk Voice AI on every page
- Custom domain, HTTPS, GA4, Meta Pixel + CAPI by default
Billing proof
Plans, proration, invoices, and payment recovery are part of the app.
The public site now says the quiet billing details plainly: quarterly plans, one-time billing, custom pricing, free or complimentary plans, discounts, billing-day settings, payment links, invoices, transactions, POS, Stripe, and proration choices.

Full matrix
The BJJ academy operating system, grouped by job.
This is the public inventory visitors should see before they ask whether BJJ Track handles the basic academy work.
Gym Management
The core BJJ office work owners expect before any AI or marketing gets interesting.
Products, Plans, And Billing
The missing billing details are visible here instead of hidden in generic pricing copy.
Member Experience And Retention
The product has to keep students training, not just sell the first membership.
Leads, CRM, And Marketing
Lead capture and attribution stay connected to the same trial and member records.
Communications
One front desk for every channel, with context attached to the person.
AI And Automation
AI is useful only when it can see the real record and help move the next action.
Reports, Exports, And Settings
Owners and staff need operating visibility, not another disconnected reporting area.



Next step
Want the feature list, the price, or a person?
Use the demo to inspect the product, pricing to choose a plan, or contact if you need help mapping your academy setup.
Click the features inside the product.
Reading a matrix only gets you so far. The Instant Demo drops you into a real academy with real data: leads, AI replies, trials, billing, kiosk, POS, retention, reports, and settings.